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Athens · Greece · Est. 2007

Performance
marketing
that moved
the needle.

Award-winning digital performance agency from Athens, Greece. Founded 2007 by Dimitris Maniatis. Acquired by IPG MediaBrands 2014 — continuing as RepriseMedia Athens, then Kinesso.

Watch our story ↓ Learn more

Who we were

Athens' first
pure-play
performance
agency.

all things web was founded in 2007 by Dimitris Maniatis as one of Greece's first dedicated performance marketing agencies — at a time when most Greek businesses were still figuring out what a banner ad was.

Over seven years, we built a reputation for measurable results, relentless optimisation and an uncommon obsession with data. We worked with the country's leading brands across e-commerce, travel, retail and finance — delivering campaigns that were tracked, tested and proven.

In 2014, IPG MediaBrands acquired all things web, merging our operation into the global Reprise network as RepriseMedia Athens — and later evolving further into Kinesso, IPG's performance and data-driven marketing engine.

2007
Founded in Athens
7
Years of growth
IPG
Acquired by MediaBrands
1st
Pure-play perf. agency in Athens

Our story on screen

Seven years.
One reel.
Zero compromises.

Watch the agency film produced at the time of our acquisition — a snapshot of what we built and who we were.

What we did

Built for
performance.
Every channel.

Search Marketing

SEM, PPC and Google Ads management built around ROI. We turned search intent into measurable business outcomes for clients across Greece and the wider Balkans.

SEO & Organic

Technical SEO, content strategy and authority building. Long-term visibility built on fundamentals — not tricks that expire with the next algorithm update.

Display & Programmatic

Audience-first display advertising and retargeting. We matched the right message to the right user at the right moment — before most Greek agencies understood what programmatic meant.

Analytics & Tracking

Every campaign was measured. Every click attributed. We built custom dashboards and attribution models that gave clients clarity, not comfort.

e-Commerce Growth

Conversion rate optimisation, funnel analysis and performance strategy for Greek e-commerce pioneers. From acquisition to checkout — optimised at every step.

Affiliate & Partnerships

Performance-based partnership programmes that scaled reach without scaling risk. Pay for results — full stop.

The journey

From startup
to global network.

Continued as
RepriseMedia Athens
part of IPG MediaBrands global network
— later evolving into —
Kinesso Athens
IPG's data-driven performance engine

We were acquired by IPG MediaBrands in Greece and moved forward as RepriseMedia Athens, a specialised performance marketing agency with access to advanced global expertise, resources and research. The operation later evolved further, becoming part of Kinesso — IPG's global addressable performance network built at the intersection of data, identity and media.

A special thanks to all our trusted customers across this journey. The name changed. The obsession with performance never did.

The all things web team holding awards at the e-volution Awards ceremony 2014, Athens
all things web team · e-volution Awards 2014, Athens

The team

People who
actually gave a damn
about results.

all things web was built by a team of strategists, analysts and digital natives who believed that marketing without measurement was just guesswork.

We won multiple e-volution Awards — Greece's leading digital marketing recognition — because we didn't chase vanity metrics. We chased outcomes.

Founded by Dimitris Maniatis, the agency grew from a small Athens boutique into a nationally recognised performance house — and ultimately caught the eye of one of the world's largest media groups, IPG MediaBrands.

Quick answers

Frequently
asked questions.

What was All Things Web?

All Things Web was an award-winning performance marketing agency founded in Athens, Greece in 2007 by Dimitris Maniatis. It was one of Greece's first dedicated digital performance agencies, specialising in SEM, SEO, display advertising, affiliate marketing and web analytics.

When was All Things Web acquired, and by whom?

All Things Web was acquired by IPG MediaBrands in 2014. Following the acquisition, the agency continued as RepriseMedia Athens, a specialised performance marketing agency within the IPG MediaBrands global network.

What happened to All Things Web after the IPG acquisition?

After being acquired by IPG MediaBrands in 2014, All Things Web continued as RepriseMedia Athens and later evolved into Kinesso Athens. Kinesso is IPG's global data-driven and addressable performance marketing network, built at the intersection of data, identity and media.

What is Kinesso?

Kinesso is IPG MediaBrands' global performance marketing network that combines data science, identity resolution and media activation. It is the successor brand to Reprise within the IPG ecosystem, and the organisation that all things web's Athens operation eventually became part of.

Who founded All Things Web?

All Things Web was founded in 2007 by Dimitris Maniatis in Athens, Greece.

What services did All Things Web offer?

All Things Web offered a full suite of performance marketing services including: search engine marketing (SEM/PPC), search engine optimisation (SEO), display and programmatic advertising, affiliate and partnership programmes, web analytics and attribution, and e-commerce growth strategy.